Workshops for Working Professionals
The ground has quietly shifted. AI is no longer on the horizon — it's already changing how we work, think, and decide. We're building the room where curious professionals come to understand it, together.
What if you could see past the edges of your own worldview? Pressure-test your thinking through frames you don't naturally hold. Find the blind spots that come from being you.
Zoe Scaman — Terra Nova Framework
We started Humans Gain AI because the conversations happening in boardrooms and break rooms about AI were missing something critical: honest, hands-on exploration with room for real questions.
Strategist Zoe Scaman calls this moment Terra Nova — new ground. And new ground requires a different approach than what most AI training offers. Less performance, more practice. Less hype, more clarity.
Our workshops bring working professionals together to explore tools like ChatGPT, Claude, and Gemini in the context of problems they're actually wrestling with. The room is richer for the range — beginners and power users learning from each other.
We work live with ChatGPT, Claude, and Gemini — not slide decks about them. You'll leave having actually used them on problems that matter to you, not hypotheticals.
Practical UseAI shouldn't feel like a test you can fail. We design for the full range — from first-timers to those already thinking about agentic workflows. Both groups make the room better.
All Levels WelcomeThe best thing that happens in our workshops isn't the prompts — it's the connections. Ideas surface between people's work that would otherwise never meet. That's the room we're building.
Peer LearningLast fall, we gathered a small group at Township Sonoma. Some were just getting comfortable with AI tools for the first time. Others were already deep in — thinking about hybrid human-AI teams and tools we hadn't planned to cover.
Both groups were in the same room, which was its own kind of interesting. The range didn't divide the session — it enriched it.
For some, the biggest shift was surprisingly small: learning that prompts work better when you lead with a role. One participant realized they'd been skipping that piece entirely — and that single change transformed what they got back from the tools.
"Less intimidating for folks lacking confidence in their technological capabilities."
Workshop Participant — Township Sonoma
"There's a natural, expected learning curve best overcome with practice — and this gave me the push to start."
Workshop Participant — Township Sonoma
"I want to understand how AI usage varies across people — what we each reach for, how often, and why. The conversation in that room got me asking better questions."
Workshop Participant — Township Sonoma
We don't pretend to have clean answers. One participant wanted to understand how AI usage varies across generations — what people reach for, how often, and why. Honestly, nobody does yet. The patterns are still forming.
Others are still working out which tool to use for which task. Our honest answer: clarity mostly comes through use. We can lower the activation energy, but we can't shortcut the learning curve. That's what the room is for.
We're also hearing from people who want to bring this into their teams and organizations. If that's you, we'd love to talk.
"AI becoming the connective tissue between everyone's thinking — surfacing connections between people's work that would otherwise never meet."
Zoe Scaman, Terra Nova — read the full framework →
Humans Gain AI was created by Amy Lipner and John Normoyle — two people who are genuinely trying to figure this out alongside you. We're not AI evangelists selling you on a future that hasn't arrived. We're practitioners who believe the best way to understand these tools is to use them, together, on real work.
John brings deep expertise in brand strategy and content design — built across Meta, Google, and two decades of enterprise and startup work. Amy brings a background in strategy and facilitation. Together, we design workshops that are honest about what AI can and can't do — and focused on what it can do for you, right now.
Amy Lipner
Co-Founder, Humans Gain AI
Strategist and workshop facilitator with experience at Patreon and Lyft. Believes the best learning happens when smart people are in a room together with real tools and honest questions.
John Normoyle
Co-Founder, Humans Gain AI
Brand and content strategist based in Sausalito. Former content design leader at Meta and Google, with a decade of agency experience before that. Brings a practitioner's eye — and a computer science foundation — to the question of where AI genuinely helps and where the hype gets ahead of reality.
Our next workshop takes its name from the framework that sparked the whole conversation — Zoe Scaman's Terra Nova. New ground. Unfamiliar terrain. That's exactly where we all are right now with AI.
We'll spend three hours working hands-on with the real tools — ChatGPT, Claude, and Gemini — on problems that matter to you. Not demos. Not slide decks. A working session designed to lower the activation energy and raise the quality of your thinking.
All levels welcome. The range in the room is part of what makes it work.
If you want to be part of the next workshop — whether you're just getting started or you're already deep in — we'd love to have you. And if you're thinking about bringing this to your team, reach out.